The arrival of the digital age has radically transformed the field of marketing. With over 3.7 billion of the global internet population, more and more people are making their consumer choices online or engaging in e-commerce transactions. The ever-increasing popularity of the social media has intensified this trend to a great extent. Nowadays, every business or entrepreneurship puts a high premium on its digital marketing strategies. As a result of this, the digital marketing industry has been experiencing an unprecedented growth in recent years and there is a huge demand for trained professionals with skills and experience in this field. If are not aspiring to become a digital marketing expert but planning to launch your own start-up, a working knowledge of digital campaigning will help you to grow your business. Check out our list of top ten courses that provide the best online certificate programs in the field of digital marketing.
1. Google Online Marketing Challenge
Google has brought us one of the most popular and best designed online courses in digital marketing. And the course is absolutely free! In last eight years, around 100000 people from more than 100 nations have taken this course. The course modules cover almost every aspect of digital marketing – search engine marketing, SEO, mobile or social media marketing, video advertising, search and display advertising, analytics etc.
2. Digital Marketing Specialist Masters Program by Simplilearn
If you are looking for an extensive training program in the field of digital marketing, you must check out Simplilearn’s Masters Course in that discipline. The modules in this particular course are designed to provide both a broad overview of the different core subjects as well as a deep and detailed knowledge of them. The course is extremely helpful for those who want to sit for expert exams like the Google Analytics certification, AdWords, OMCA, Facebook or others.
3. Coursera’s Digital Marketing Specialization
Coursera is one of the most trusted digital learning platforms of our times. Like its various other courses, Coursera’s Digital Marketing Specialization program offers a splendid learning experience. This is a beginners’ level course that introduces the uninitiated learner to the magnitude of the fast-evolving digital marketing landscape. It also familiarizes the learner with the foundational yet crucial tools required to launch and run a digital ad campaign.
4. Alison’s Diploma in E-Business
Alison’s Diploma course in e-business trains the learner in the nitty-gritty of online marketing. The modules give useful lessons on how to promote your business or product online, use tools like Google Analytics, AdSense, AdWords or Webmaster for this, or make a budget for e-marketing. This course is extremely useful for those entrepreneurs who want to familiarize themselves with the fundamentals of digital marketing. Now you need to spend only 15 to 20 hours before your PC and you can get a diploma in online marketing.
5. HubSpot Academy Inbound Marketing Certification Course from Udemy
Udemy, the e-learning giant, offers this excellent course on customer-focused, inbound e-marketing and online advertising from HubSpot Academy for free. The course will train the learner to plan an effective inbound marketing strategy, long-term content strategy, create blogs, topic clusters, and pillar pages and learn how social media promotion is done. After passing the course, the learner gets a verified certificate from HubSpot Academy.
6. Udacity’s Digital Marketing Nanodegree
This Udacity course is said to take a ‘360-degree approach’ to digital marketing learning. It is designed to offer in-depth lessons on the fundamentals of online marketing, social media advertising, content strategies, SEO and search engine marketing, display and email marketing and others. Apart from the live Q&A feature that gives you an opportunity to connect with some of the leading professionals in the industry, you get an experienced digital marketing expert as your personal assigned mentor.
7. Skillshare’s Introduction to Social Media Strategy
Social media advertising has become an extremely effective mode of online marketing these days. If you are planning to launch your own start-up, you’d want to build a strong online presence for your product or service and thereby create a brand. Skillshare’s Introduction to Social Media Strategy is a perfect course that helps you to build these special marketing skills and run effective ad campaigns on social media platforms like Facebook, Twitter or Instagram. You get renowned digital marketing experts like Brian Peters as your instructor. This program shares valuable lessons for paid advertising as well.
8. Social Media Quickstarter Digital Marketing Course
This is an excellent course on digital marketing that teaches you how to mix social media marketing and email marketing for optimal effects. Combined with various innovative practical examples and how-to guidelines, the lessons are extremely useful to initiate a novice into the art of online marketing. The course is brought to you by Constant Contact.
9. Facebook Blueprint
In recent years, Facebook has emerged as probably the most vibrant platform for running digital marketing campaigns. Facebook Blueprint is a perfect course to get yourself familiarized with the dynamics of Facebook marketing. The course is absolutely free and consists of self-paced lessons that will teach you the best practices and strategies to optimize your Facebook business page. It will teach you how to create engaging contents for your campaigns or post-effective advertisements on Facebook, Instagram or Messenger. The learners have to take rigorous exams before they get highly valuable, verified certificates from Facebook.
10. Coursera’s Marketing in a Digital World
This brilliant beginners’ level course is designed and taught by instructors from the University of Illinois. This course gives you useful lessons on how devices like smartphones and 3D gadgets along with new tools of digital advertising are fast changing the world of marketing. The lessons help you to come up with unique product ideas that will have a long life in the digital world. This particular digital marketing course emphasizes the need to understand the newest trend of the industry, i.e., how the cutting-edge digital technologies are shifting the power from the marketer to the consumer in the field of marketing.